the thirteenth hour

task: Convince college-aged adults that The Thirteenth Hour Haunted House is the best way to spend their night out.

insight: Nothing brings out the real side of a person like genuine terror.

idea: The Thirteenth Hour strips away the surface, revealing the real human underneath.

Commuters will pass this billboard and be forced to evaluate their relationships in ways they hadn’t before, adding a quick gut check to their morning.

Placed in Indianapolis alleyways and other overlooked corners of the city, this outdoor execution plays with a double meaning.

In dating apps such as Tinder, pop ups after matches plant the seed of doubt that can only be cured by The Thirteenth Hour.

The doubt follows them onto college transit vehicles.

Magazine and tabloid placements meet readers where relationship doubt already lives. Between horoscopes and 'are they faithful?' quizzes, The Thirteenth Hour becomes the only solution.

Placed on Mass Ave, Indianapolis in place of the current “waving lady” installation, this interactive screen turns passersby into hot-pink skeletons that mirror their movements, making The Thirteenth Hour’s “Fear Reveals” idea literal, interactive, and shareable.

CW: Nicky Walker AD: Cambell Wamsley