FEAR REVEALS
The Thirteenth Hour’s story feels incredibly real, to the point where people start to act differently inside. Guests of The Thirteenth Hour can use their haunted experience to learn more about the people they’re really going with.
Placed within a student union, where students commonly socialize and interact, this ad features a different kind of interaction that creates tension for the viewer. The medium places the writing literally on the wall.
This print execution takes place within a gossip magazine. As students peruse the pages wondering if their significant other could be the one, The Thirteenth House places a wave of uncertainty in the middle of their read.
This execution plays on the meaning of soulmate in a place where relationships commonly form. Placed outside of a Greek life formal, where a large quantity of the target may believe they’ve found their soulmate, this ad challenges them to search further at The Thirteenth Hour.
College students use Tinder & other dating apps frequently in an attempt to find love. However, that attraction can often appear material. This execution capitalizes on what the audience already thinks, suggesting the solution to their doubt.
Placed on Mass Ave, Indianapolis, & other downtown student-centric locations, this interactive screen turns passersby into hot-pink skeletons that mirror their movements, making The Thirteenth Hour’s “Fear Reveals” idea literal, interactive, and shareable. The medium goes beyond 2 dimensions in order to make The Thirteenth Hour the glaring choice.
CW: Nicky Walker AD: Cambell Wamsley