indianapolis motor speedway museum
task: Bring a new audience beyond the typical “gearhead” to the Indianapolis Motor Speedway Museum.
insight: Most people don’t realize that the museum offers more than just cars to explore.
idea: The IMS Museum offers a full educational experience that the race itself can’t provide.
Class can only teach you so much. The museum offers value to all ages, making it a family affair.
The campaign hits racing fans and neutrals alike, urging everyone to seek more. Placements outside of sporting-adjacent locations reaches a broader but approachable audience.
Indy is a racing city. But do the people really know racing? Downtown Indy will feature The Fastest Classroom, a glimpse into features the IMS Museum can provide on a larger scale.
CW: Nicky Walker, Jack Bryan
AD: Aaliyah Shaikh