costa rica tourism board
task: Place Costa Rica as the top tropical destination for any traveler.
insight: The tropical wonders of Costa Rica are the root of everyday therapeutic scents, visuals, and sounds.
idea: Costa Rica is already the dream destination for tourists, they just haven’t realized it.
From wallpapers to cosmetics and sleep tracks, the spirit of Costa Rica lives in everyday objects. This campaign lives in the margins of everyday lives and delivers these truths where they resonate most.
Transit ads provide the clash between busy city living and the serene green setting of Costa Rica.
Additional social pushes drive home the harsh contrast with every day life.
CW: Nicky Walker, Jack Bryan AD: Aaliyah Shaikh