Blundstone

task: Australian consumers should choose Blundstone as their go-to footwear for all situations.

insight: Blundstones are even more durable than the people wearing them.

idea: In the Australian outback, there’s only one footwear choice fit for the job.

Next stop: Sydney? Once you reach the land down under, you’ll want to worry about what you’re wearing down low. This airport-central campaign makes Blundstones the must-have footwear in AU.

Redefining rugged. As Australians and tourists commute across the vast terrain, they’re reminded what really exists for the wilderness.

Everything is upside-down in Australia, even the logic of the street signs. The Blundstone establishes itself as the apex predator.

CW: Nicky Walker, Jack Bryan

AD: Aaliyah Shaikh